Based on its recent analysis of the residential water treatment market, Frost & Sullivan recognizes Aquasana, Inc., an A. O. Smith Corporation company (NYSE-AOS), with the 2016 North American Company of the Year Award for its commitment to customer value, strategic and proven solutions, and exceptional quality. Aquasana blazed a trail in the water treatment category and tripled the size of its business over the last six years, far outpacing the industry average. The company leverages an innovative product portfolio, a customer-driven approach, a unique business model, and its recent partnership with global water treatment leader A. O. Smith to provide robust, reliable, and best-in-class water filtration solutions.
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Aquasana designs, develops, and sells premium high-performance water filtration systems including point of entry: whole-house systems and salt-free water softeners; point of use: shower filters, drinking water filters; both carbon and reverse osmosis (RO); and filter bottles for on the go. The company's NSF-certified drinking water filters remove up to 99% of lead and 67 other contaminants -- ten times the number of contaminants removed by the leading pitcher brand -- including asbestos, pharmaceuticals, chloramines, herbicides, pesticides, industrial solvents, volatile organic compounds (VOCs), mercury, while preserving healthy minerals like calcium, magnesium, and potassium.
"Aquasana is a thought leader and visionary innovator in the water filtration category," said Frost & Sullivan Senior Industry Analyst Seth Cutler. "In addition to working closely with independent organizations like NSF to identify and develop industry standards for the removal of contaminants from drinking water, the company's unique customer-centric model sets it apart from the rest of the industry. By selling direct, Aquasana has an open line of communication into the everyday water quality challenges customers face, and the company uses that insight to drive innovation on an unmatched level."
Aquasana continues to introduce revolutionary new drinking water products to the category, including the company's new Smart Home powered countertop system, the Clean Water Machine; the new fast-flow under counter filtration system; and the Clean Water Bottle, the first portable water filter bottle to remove lead, chlorine and bacteria on the go. Additionally, Aquasana recently worked with NSF to identify and develop the new industry standard for effective reduction of PFOA (Teflon) and PFOS from drinking water and then became the first water filtration brand to receive certification to the new protocol.
Aquasana focuses on driving strategic growth by enhancing its direct-to-consumer residential and retail water treatment capabilities, developing its Water for Life cartridge continuity program, and launching new products such as the first-ever powered pitcher filter, the Clean Water Machine, and Clean Water Bottle. These efforts helped Aquasana achieve more than 20% year-over-year revenue growth in 2016.
Significantly, A. O. Smith Corporation, a global leader in water treatment technologies, acquired Aquasana in August 2016. Under its ownership, Aquasana will serve as a product and geographical extension to A.O. Smith Corporation's leadership position in China's RO water treatment market and Aquasana will leverage A. O. Smith Corporation's patented RO technology to design systems that are smaller and more efficient.
Aquasana's comprehensive point-of-entry products are designed for specific target customer groups and offer tailored solutions for well-water users and others facing unique contamination issues. For example, Aquasana redesigned its entire product portfolio in 2013 to incorporate the latest technologies that aid in removing chloramines from tap water and also developed SimplySoft® to protect internal pipes and plumbing from scale buildup without the use of harsh chemicals or salt. "Aquasana's spectrum of superior products in the water treatment market highlights the company's ability to customize its products based on the specific needs of the consumer," noted Cutler. "The company is particularly proud of its Bluetooth enabled Clean Water Machine, a smart home, stand-alone powered pitche...









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