WilsonHCG just published its 4th annual "Top 100 Employment Brands Report"， which evaluates the Fortune 500 companies, ranking and understanding an organization’s overall employment brand using 16,000 data points and more than 550 different sources.
The report ranks the top 100 of the Fortune 500 based on the companies’ Career Pages, Job Boards, Employee Reviews & Candidate Engagement, Accolades, Recruitment Marketing, and Social Responsibility.
John Wilson, WilsonHCG’s chief executive officer, spoke with BioSpace about the report.
Biopharma and Some Overlap
As in previous years, the analysis is broken into six industries: Industrial Machinery; Pharmaceuticals; Hotels, Casino, Resorts; Computer Software; Insurance and Managed Care (Health Care); and Information Technology (IT) Services.
"We use the same segments as the Fortune 500 breaks it down," Wilson said.
From the point of view of BioSpace readers, it can be pointed out that some companies, such as Dow, may not necessarily fall under the Pharmaceuticals category, and GE, which is under Industrial Machinery, has significant biopharma aspects to it.
The #1 company on this year’s list overall was Johnson & Johnson. Last year Johnson & Johnson tied for first place with General Electric.
This year GE plunged eleventh. When asked if GE did something to drop or the intervening companies just improved, Wilson said, "A lot of it was other companies are doing better. For companies one through 50, really only 14 points separated them. When I’d look at GE versus J&J, the piece of J&J talking about their accolades and how that makes you proud to be an employee, they were more significant than what GE did. J&J has a career page that is, in our rankings, slightly superior, but they finished one point away from being in the top six, and two points away from being in the top three. This report shows how good companies are getting at employment branding."
The top 10 companies overall, and their points, are:
#1. Johnson & Johnson ……… 82
#2. Intel ……………… 81
#3. IBM ………………79
#4. Lockheed Martin ….79
#5. Procter & Gamble ……. 79
#6. General Motors ……….. 78
#7. JPMorganChase ………… 78
#8. Dow ………………………78
#9. ADP ….. 78
#10. Cummins ……….. 78
All of the different segments ran quite close to each other, although some sectors fared better in some categories than others. For example, Wilson said, "Pharmaceuticals outrank all other industries in corporate social responsibility, and in recruitment initiatives, which is a heavy weighting. They are also top three in people who like working there, based on what current employees are saying and talking about being part of those organizations. We’ve seen it be more important generationally, millennials and others, in what the company is doing for the community—the pharmaceutical industry outranked all other industries in that."
The companies were evaluated extensively on Career Pages, Job Boards, Employee Reviews & Candidate Engagement, Accolades, Recruitment Marketing, and Social Responsibility, and awarded points for each category. Each category has multiple areas that were analyzed and ranked.
"We broke it down into two pieces," Wilson said, "One is the attraction side—what’s going to get a candidate to come work at X company. And second is, what is it like working at the company, to make people stay there. The advantage of a good employment brand versus bad – there’s a host of different reasons. But if you’re an employee of J&J and you get a ...
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