P&G Health, the health care division of Procter & Gamble (NYSE:PG), announced the launch of the 'First Iron Deficiency Diagnosis and Counselling Guide' for Pharmacists on the occasion of Iron Deficiency Day 2021. It was developed using the ASHP (American Society of Health-System Pharmacists) Guidelines on Pharmacist-Conducted Patient Education and Counseling and IDA-specific management considerations from peer-reviewed literature. The guide, with its novel 4-step framework, will equip pharmacists to better engage and counsel patients on Iron Deficiency Anemia (IDA).
Today, approximately 2.3 billion people globally suffer from anemia, with an estimated one in two attributed to IDA. Patients experience symptoms such as frequent tiredness, dizziness, paleness, and impaired immunity, which thus impacts their quality of life, mobility, and productivity. Many patients remain asymptomatic. Southeast Asia and Africa continue to report the highest prevalence rates of anemia, accounting for 85 percent of global reported cases.
With no existing or consistent guide in place for dealing with IDA, 84%[1] of patients end up being under-diagnosed especially since symptoms for IDA are vague with some patients being asymptomatic.
"P&G Health has been committed to awareness and education efforts on iron deficiency anemia, a condition affecting a large part of our population across Asia. Iron Deficiency Anemia inhibits a person's ability to live life to their fullest potential. With pharmacists being among the first line of contact for patients, they are well positioned in the community to have a significant impact on public health. We realized that the lack of a standardized guide creates the possibility of under-diagnosis, incomplete counsel, or worse. With this 'First Iron Deficiency Diagnosis and Counselling Guide' we aim to equip pharmacists with a structured framework to diagnose and counsel for iron deficiency thereby helping empower consumers to live healthier, and more vibrant lives." shared Aalok Agrawal, Senior Vice President, P&G Health – Asia Pacific, India, Middle East and Africa.
Dr Catherine Duggan, Chief Executive Officer, International Pharmaceutical Federation (FIP) stated, "The FIP vision is for a world where everyone benefits from access to safe, effective, quality and affordable medicines and health technologies, as well as from pharmaceutical care services provided by pharmacists, in collaboration with other healthcare professionals. FIP is happy to see these guidelines being published to support pharmacists in dealing with such an important condition, globally and, in particular across Indonesia, India and Philippines. We look forward to seeing how these guidelines are used in practice and have contributed to better patient outcomes as a result."
Armed with this structured guide, pharmacists would be even better equipped in detecting high risk patients, identifying their symptoms, and counselling them on nutritional and lifestyle modifications. It will be rolled out progressively worldwide starting with Southeast Asia and India.
Novel 4-Step Framework
The 4-step framework guides pharmacists on approaching patients with IDA or those suspected to have IDA in a logical and sequential manner based on ASHP guidelines. The framework identifies four steps for pharmacists go through – Establish, Assess, Educate, and Verify.
1.Establish
In the first step, pharmacists are guided to establish a relationship with the patient, ascertain diagnosis and identify suspicion of IDA. Leveraging existing principles of patient communications, pharmacists are advised to identify themselves and communicate in the patient's primary spoken language before ascertaining if the patient is diagnosed with IDA. With this, phar...
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